Ep94: The Best Foundation (and lipstick?) for Your Business

29 minutes

It’s not often that a quest to find the perfect red lipstick leads you instead to a great business analogy. But when it happens, it’s probably going to happen to Jodi.

Let’s talk about whether you are accentuating the right things in your business.

Why is that important for business?

How often do we attempt to apply solutions to things simply because they are the solutions of the moments, not because they are the right solution for us? We see someone doing something cool on social media or in their marketing and try to make it our solution as well. But – like red lipstick - just because it works great for someone else doesn’t make it the best answer for us.

Consultants and coaches can also do this – they arrive with a ready solution without considering the fit for the business.

Of course, there is an important distinction to be made between stretching a comfort zone and proposing a solution that doesn’t accentuate the best features of a business. There is value in being willing to explore something outside of the narrow context which you’ve already done. But not if it comes at the expense of being authentic. There are two kinds of “comfort zone” resistance: the first is edging out of what feels comfortable, but also feeling some nervous excitement and perhaps even feeling compelled to try the new thing. The other type involves something that simply feels “not me”. There is a big difference between being out of your comfort zone and being out of alignment with who you are.

You cannot take someone else’s thing and slap it like a sticker onto your business. You have to make it yours. Because if it is not right for you, your audience can tell, and it will make them uncomfortable, even if they don’t know why.

What story do you want to tell?

So, that's our story... now, we want to hear yours!

Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

OR... 

Shoot us an email: talktous@soheresmystory.com

Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast 

Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

Want to support us?

Love this podcast?

Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!

More episodes from So, Here's My Story...

Ep225: Hoarding and Hermione

How do you strike the balance between keeping things that you might not ever need, and getting rid of things that you might regret not having?

Why is that important for business? 

Having …

Ep224: Do You Expect to Be Heard?

Do you expect to be heard? Or do you just assume that how things are is how they have to be?

Why is that important for business? 

Do you have a say or a voice? Do you expect to be heard? If …

Ep223: Tight Glutes & Communicating Needs

Like all good lessons about asking for what you need in business, this lesson starts in a massage parlor. 

Why is that important for business? 

You need to be aware of your needs (in …

Ep222: Wrestling with Adversity

When you find out you are riding with the descendent of a nationally acclaimed blind wrestler, you know you’re in for some stories. And it turns out, we can turn those stories into some …

Ep221: Replay - The Art of Finishing Well

We don't talk about endings enough, especially not ending things well, with as much celebration as we began them. And that is exactly what this episode is about.

Why is that important for …

Ep220: Diversity of Thought vs. Culture

Whether it’s politics, sports or happy hour, sometimes your company culture can make others feel uncomfortable. At what point do you make changes to …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Ep225: Hoarding and Hermione
27:11
Start listening to Ep225: Hoarding and Hermione
27:11