Ep70: Komen

36 minutes

Eliot recently spent 3 days walking 60 miles for the Susan G. Komen foundation, and as usual, came home with a bunch of ideas for what your business can learn from the experience. In this episode, we’ll talk about company culture, and what you can learn by staring at people’s backs for 60 miles.


Why is that important for business?

There are many important lessons to be learned from an organization like the Susan G Komen Breast Cancer Foundation. Chief among them is how to create a culture that engages people, regardless of their “learning style”. Wherever you looked, you were inside the “pink bubble” and you couldn’t avoid their mission, their impact, and why people cared so deeply about the cause. Even if your mission isn’t to cure cancer, you can still learn these lessons by helping to tie people to your mission.

A big part of making that happen is by weaving new people – whether they be staff or clients – into the fabric of your business’ culture. You do this by encouraging:

  1. A sense of belonging. This can be as simple as making sure that new people have someone to eat with.
  2. Some sort of status recognition and some layer of healthy competition. This needs to call to a higher level of performance in the areas you want to reinforce.
  3. Connection – This can include a connection to the story or mission, and a connection to the people and why they are at your business, and why they care. 

If an organization struggles to weave people into their bubble, it may be because they don’t have a very well-defined “thing” to get behind or rally around. In terms of culture, the 5 most powerful words are “that’s not who we are”. Part of culture is being okay that dogs will hear your particular whistle and cats won’t.

The most important thing is having evangelists in your crowd - frontline people who don’t have management titles - to be enthusiastic about the cultural characteristics that you most want to highlight. You have to find a way to nurture, encourage, and reward that kind of evangelizing.

Lastly, making people feel like they are an integral part of what you are building is key. This is the “Ikea Effect” where people place higher value on what you have a role in building. This is when labour leads to love. Finding ways for your people to grapple with the problems that you want your organization to solve is a really beautiful way to engage them.



Resources Mentioned

The Ikea Effect: When Labour Leads to Love. https://www.hbs.edu/faculty/Publication%20Files/11-091.pdf

What story do you want to tell?

So, that's our story... now, we want to hear yours!

Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup


Shoot us an email: talktous@soheresmystory.com

Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast 

Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.


Want to support us?

Love this podcast?

Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


More episodes from So, Here's My Story...

Ep225: Hoarding and Hermione

How do you strike the balance between keeping things that you might not ever need, and getting rid of things that you might regret not having?

Why is that important for business? 

Having …

Ep224: Do You Expect to Be Heard?

Do you expect to be heard? Or do you just assume that how things are is how they have to be?

Why is that important for business? 

Do you have a say or a voice? Do you expect to be heard? If …

Ep223: Tight Glutes & Communicating Needs

Like all good lessons about asking for what you need in business, this lesson starts in a massage parlor. 

Why is that important for business? 

You need to be aware of your needs (in …

Ep222: Wrestling with Adversity

When you find out you are riding with the descendent of a nationally acclaimed blind wrestler, you know you’re in for some stories. And it turns out, we can turn those stories into some …

Ep221: Replay - The Art of Finishing Well

We don't talk about endings enough, especially not ending things well, with as much celebration as we began them. And that is exactly what this episode is about.

Why is that important for …

Ep220: Diversity of Thought vs. Culture

Whether it’s politics, sports or happy hour, sometimes your company culture can make others feel uncomfortable. At what point do you make changes to …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Ep225: Hoarding and Hermione
Start listening to Ep225: Hoarding and Hermione