Ep64: Secret Burger Joint

25 minutes

Ep 64

You know all those things you have to do in business, but you really dislike? What if it were possible to strip your business down to just the necessary and even – gasp – the enjoyable? In this episode of So Here’s My Story, we discuss the secret burger joint, and the lessons that it might be able to teach you. 


Why is that important for business?

  We often assume that there are things we will have to do in business, whether we like them or not. But there are businesses, like the secret burger joint in Eliot’s story, that belie this idea. They eliminated every part of the restaurant they didn’t care for and stripped the experience down to the parts they wanted to focus on. The message is clear: if you want what we offer, we will do it really well. If you don’t want that, don’t come here.

That begs the question: what is in your business that you wish could get rid of? 

Sometimes businesses do things because they think they should. But is it possible to give thought to what can be pared away to reveal just what each business is really good at, or what they really enjoy?

If you don’t want to do what you have been told works, then perhaps it is best not to do it. It is possible to be successful by taking out the parts that don’t work for you. The clearer your business is on what is and isn’t important to you, the easier it will be for you, your employees and your clients.

And if you can’t hire and fire by your values, then you don’t have them articulated enough.

p.s. check out “Come From Away” on Broadway, the story of how the small community of Gander in Newfoundland, Canada, came together to house and feed 7000 stranded travelers on September 11, 2001. 



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