Ep38: When Knowledge Isn't Enough

30 minutes

Have you ever been given information – fascinating information, even – that you almost immediately forgot? There was most likely a critical piece missing in your education on that topic - the stark difference between knowledge and knowing just enough to get hurt.

And that is the subject of this episode.

Why is that important for business?

Generally speaking, people know the right thing to do. What they need is practice on how to do it. This is the difference between hearing something and knowing something, and it can make all the difference to the culture and the operations of a company. We are too often given knowledge, but not made comfortable in the art of conversation of conveying that information or using that information in practice.

When you hear something - even if you are amazed by that information – the brain is still in a relatively dormant state. If you introduce it into practice, however, then neurons start to fire, and the information begins to be coded in your brain. In fact, if something is explained to you, 10 minutes after you will retain but 10%. But if you are involved - if there is a story that you can place yourself into the context of the information, or if you interact with the information in some way - retention goes up to 60%.

Companies often go through long process, and somehow stumble their way through complex issue to get to a conclusion that is really well thought out. But then they want to tell everyone in the company their conclusion and expect people to catch on where their brain left off. The journey is important; it is critical to find ways to involve people along the way. Not including them doesn’t preclude their ideas or stop them from sticking their oar in after the fact, so you aren’t saving time by doing it yourself.

If, as a leader, you are frustrated that your people don’t think things through thoroughly or in the way that you do, it’s because they don’t have line of sight to the same things that you do. Play the mental video for them in slow motion so that they can see all of the things that you are thinking about, and then they will start to see what you see, as well as things that you don’t see.

It is important to not just know the right thing to do, but to really dive deep on equipping people with the familiar ground of how to do it.

What story do you want to tell? So, that's our story... now, we want to hear yours!

Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup OR... Shoot us an email: talktous@soheresmystory.com Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

Want to support us? Love this podcast? Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!

More episodes from So, Here's My Story...

Ep225: Hoarding and Hermione

How do you strike the balance between keeping things that you might not ever need, and getting rid of things that you might regret not having?

Why is that important for business? 

Having …

Ep224: Do You Expect to Be Heard?

Do you expect to be heard? Or do you just assume that how things are is how they have to be?

Why is that important for business? 

Do you have a say or a voice? Do you expect to be heard? If …

Ep223: Tight Glutes & Communicating Needs

Like all good lessons about asking for what you need in business, this lesson starts in a massage parlor. 

Why is that important for business? 

You need to be aware of your needs (in …

Ep222: Wrestling with Adversity

When you find out you are riding with the descendent of a nationally acclaimed blind wrestler, you know you’re in for some stories. And it turns out, we can turn those stories into some …

Ep221: Replay - The Art of Finishing Well

We don't talk about endings enough, especially not ending things well, with as much celebration as we began them. And that is exactly what this episode is about.

Why is that important for …

Ep220: Diversity of Thought vs. Culture

Whether it’s politics, sports or happy hour, sometimes your company culture can make others feel uncomfortable. At what point do you make changes to …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Ep225: Hoarding and Hermione
27:11
Start listening to Ep225: Hoarding and Hermione
27:11