Ep192: Expectations & Insulin

31 minutes

Whether you are responding to a college applicant or your insulin-dependent wife, sometimes it can be a thin line between building expectations and letting them build expectations in a vacuum. 

Why is that important for business? 

There are many times in business where you are going to be confronted with your own and your client’s uncertainty. And while it is usually important to share what you know early (and be okay not knowing much), you also don’t want to set people up for disappointment with early information that may not be accurate. And a lot of this might depend on the stakes being discussed. 

In episode 158, we talked about the need to communicate, even without an answer. And it can be especially important to map out the client experience and find points of high anxiety where extra communication might be welcome. But it’s also critical to be aware of the expectations you can be setting up. 

Some people need to calibrate their chances, with percentage likelihoods, for example. 

The important thing to keep in mind is that you want to share what you do know in a way that is helpful, by answering the questions that are in your audience’s minds. Not addressing them at all is allowing them to fill in the vacuum with their fears. But tread carefully between building expectations and letting them build false expectations in a vacuum. 

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