Ep190: Protecting Your Referral Cred
Referrals – they’re the lifeblood of business, so they say. But how do you make sure you keep your referral cred (much like street cred, but with referrals) when you can’t assess the quality of the work of the person to whom you are referring?
Why is that important for business?
When you are referring out, it is usually because that is not your area of expertise. So how do you know the person is good?
Making a referral is about trust. You have to assess whether you believe them to be generally competent, and whether or not you trust them. Look at the type of questions they ask, the way they take care of clients, and the way they make an effort to understand and address their client’s specific needs. You have to separate the process from the results, because you can’t always evaluate results objectively. What each person considers “good work” is different. There are objective aspects, but a lot of it is subjective, and those are the parts that you communicate when referring to a person. You have to manage expectations. Then you’ll have to trust people to make their own choices from that information.
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