Ep160: Expanding vs. Evolving
You’ve probably spent a lot of time and money figuring out how to talk to new clients. But how much do you know about your existing clients? Do they know you value them?
Why is that important for business?
Your existing clients are most likely incredibly important to you, but it’s important to think about exactly how you are reinforcing their value and reaffirming their decision to work with you. Or at the very least, think about the ways you might be devaluing them, in the pursuit of new clients. Like, for instance, don’t make it a chore for existing clients to login to a service they are already paying for.
It is also important to consider what do your particular clients actually value. Don’t just create activity – no one has space for extraneous events right now – but consider what your people actually value and need right now. This might be a conversation with your clients about what they value, but sometimes it is just enough for people to feel like you have thought of them.
Business owners often get frustrated when they hear from users about what isn’t working, but that is such rich information to have. You don’t have to do everything your clients request or suggest, but if you listen for the opportunity under the request, there is incredible value in that feedback. You just have to know how to eat the fish and spit out the bones, and decide what parts are yours so you can improve and become more valuable.
Business development to new customers is the way to expand, but marketing to existing customers is the way to evolve.
What story do you want to tell?
So, that's our story... now, we want to hear yours!
Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup
OR...
Shoot us an email: talktous@soheresmystory.com
Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast
Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.
Want to support us?
Love this podcast?
Please tell your friends, post about us, or take a moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!
More episodes from So, Here's My Story...
Ep216: A Taste of Community
There are a lot of logistics to consider in coming back to work, but one thing you might not be thinking about is the change to community. Does community still matter, and how will it look …
Ep215: Practice, Risk & The Necessity of Failure
What if trying new things was like football training camp, and you had an audience – and even media – present while you were trying to figure things out? Wish you had time to practice …
Ep214: Pushing Through
Ever have to muster the energy to do something you don’t want to do, but really should do? How do you change your energy? And how do you know when …
Ep213: Replay - Hijacked Meetings
REPLAY OF EPISODE 75: Audience Q&As can quickly devolve. Someone wants to share a story instead of a question; someone else wants to demonstrate …
Ep212: Indecision & PREgrets
Have you ever found yourself saying “I’m going to regret this”, but doing it anyway? Let’s talk self-sabotage and the frustrating world of pregrets.
Why is that important for business?
…
Ep211: Taxicab Lights & Opportunities
Opportunities, luck, and leaving room in your business life for what you actually enjoy – just a few of the things we need to talk about in this episode.
Why is that important for …
How you can listen to this podcast
You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.