How could a couples' massage possibly leave you cranky...?
What do couples’ massages and unfulfilled expectations have in common? Probably not what you think! This week, and Jodi and Eliot talk about how a clear process can be just as important as a clear promise.
Why is that important for business?
Sometimes, no matter how good the product or service is, disappointment can still overshadow the experience when expectations aren’t met.
Often, this is an issue of operations knowing what marketing is doing. And sometimes it isn’t a communications issue, it is a clarity issue.
It can be even more of a challenge to get in front of expectations that you don’t even know to expect.
What is clear is that there is something refreshing about setting authentic expectations – you don’t need to fluff up your promises like Ginsu knives for the promise to be compelling.
If you know where people might be extra hopeful, or scared, or not know, then you can think about how you can address that before it happens.
So often we are so focused on the problem that we have a solution for, that we don’t think about the thoughts and expectations that go through a client’s mind during the process. Sometimes, those fear are even more pronounced than the problem that brought them to you.
Figuring out the process is one thing. The next level is to make sure it becomes part of the culture and operations of your company.
It is so important to look under that rock of mismatched expectations.
What about you?
So we told you our story – now it’s time to tell us yours!
Go to SoHeresMyStory.com and share your story.
Want to Connect?
You can connect with us or tell your story…
via our confidential toll free line at 1-833-83-STORY
Email: talktous@heresmystory.com
Facebook: http://www.facebook.com/SHMSpodcast
Twitter: @SHMSpodcast
Want to support us?
Review us on iTunes, Stitcher, or wherever you listen to the podcast.
Visit our Patreon page. (http://www.patreon.com/SHMSpodcast)
Photo Credit: Blackberry Farm Flickr via Compfight cc
It’s our final episode, and we have a lot to say, including thank you so much for listening!
Why is that important for business?
We are sad (and …
Is your business in a rut? Is everyone showing up with “Non-Player Characters” energy? When you have an Organizational Depressive State, it can be hard to get out of it – or can it be as …
How do you strike the balance between keeping things that you might not ever need, and getting rid of things that you might regret not having?
Why is that important for business?
Having …
Do you expect to be heard? Or do you just assume that how things are is how they have to be?
Why is that important for business?
Do you have a say or a voice? Do you expect to be heard? If …
Like all good lessons about asking for what you need in business, this lesson starts in a massage parlor.
Why is that important for business?
You need to be aware of your needs (in …
When you find out you are riding with the descendent of a nationally acclaimed blind wrestler, you know you’re in for some stories. And it turns out, we can turn those stories into some …
You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.